In a shocking announcement out of Starkville this morning, Mississippi State athletic director Scott Stricklin confirmed that the "M-State" logo will be used across all sports effective immediately. "It's all about brand consistency" said Stricklin in the press conference, "We want people to know who is playing when they turn on their TV." As many had feared, the change came at the hands of the Bulldogs' apparel company of 7 years, Adidas.
"I was against the idea at first. But Adidas really pushed it and eventually convinced me with an extremely persuasive 2003 Microsoft Powerpoint presentation" said Stricklin of the motives behind the change, "It all really makes a lot of sense at Adidas. The goal is to look at a jersey for any sport and to not be able to tell what sport the jersey is for." This truly does bring a new meaning to consistency; many saw this coming when Adidas started taking sleeves off of football jerseys and adding them to basketball jerseys.
The sport most affected by this change will be baseball, as the Bulldogs have always used the classic "M over S" logo in that sport. Starting today however, it too will be replaced by the "M-State" logo. "I'm expecting a lot of resistance to this change" admitted Stricklin, "But I think that over time, people will begin to appreciate the consistency that this change will bring."
The new baseball uniforms will combine several elements that will make it a hit with those who crave brand consistency. The pants and shoulders will both be adorned with ribbon stripes, reminiscent of the infamous football uniforms worn from 2012-2014. "The ribbon stripes, which will also be returning to the football uniforms this year, really give you that satisfaction of brand equality", announced Stricklin. The hat logo is the same one which was questionably put on the football helmet last year. An alternate hat has a white front panel; there is also a black hat that goes with a black alternate jersey.
"I was against the idea at first. But Adidas really pushed it and eventually convinced me with an extremely persuasive 2003 Microsoft Powerpoint presentation" said Stricklin of the motives behind the change, "It all really makes a lot of sense at Adidas. The goal is to look at a jersey for any sport and to not be able to tell what sport the jersey is for." This truly does bring a new meaning to consistency; many saw this coming when Adidas started taking sleeves off of football jerseys and adding them to basketball jerseys.
The sport most affected by this change will be baseball, as the Bulldogs have always used the classic "M over S" logo in that sport. Starting today however, it too will be replaced by the "M-State" logo. "I'm expecting a lot of resistance to this change" admitted Stricklin, "But I think that over time, people will begin to appreciate the consistency that this change will bring."
The new baseball uniforms will combine several elements that will make it a hit with those who crave brand consistency. The pants and shoulders will both be adorned with ribbon stripes, reminiscent of the infamous football uniforms worn from 2012-2014. "The ribbon stripes, which will also be returning to the football uniforms this year, really give you that satisfaction of brand equality", announced Stricklin. The hat logo is the same one which was questionably put on the football helmet last year. An alternate hat has a white front panel; there is also a black hat that goes with a black alternate jersey.
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In addition, Stricklin said to expect three or four "innovative" Adidas alternates each year. Lastly, the interlocking logo will not be going away completely. It will remain on an altered version of the "classic" cream jerseys, but with a twist. "Instead of an interlocking "MS", we went with an interlocking "HS", for Hail State" announced Stricklin, "It falls in line perfectly with our modern branding efforts while maintaining some tradition."
All of these changes will take effect immediately, beginning with tonight's game vs Ole Miss. "This is a huge day in the history of Mississippi State baseball" said Stricklin in his final statement, "Gone are the days of boring tradition."
Happy April Fool's everyone
Happy April Fool's everyone
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